It started with the realization that I don’t receive personal emails on my personal email ID anymore. When was the last time you got one? While you are at it, do you also remember the last time you received a personal snail mail letter from a friend?
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Prioritizing out of chaos
How I focus on the most important stuff
30 minutes on Sunday night helps me avoid chaos during the week. My routine is to look at everything on my plate and note down the most important ones. Usually 6–10 items. Everyday, before I start something new, I see this list to make sure I spend most of my...
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Master The Tools You Use
Become better at your job and more useful to your team
“I missed the email because I don’t understand how Gmail works. Outlook was so much better”
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Product Managers and Product Marketing Managers
A framework for collaboration
A successful product needs strong product development and strong go-to-market. For most B2B and Enterprise products, that means successful collaboration between product managers and product marketing managers. This collaboration begins with a clear definition of roles:
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Search Engine Marketing as a Product Validation Tool
Quickly and cheaply validate product concepts
Search Engine Marketing used to sound like evil dark magic to me till I met Eric Tonk, the demand generation ninja at Druva. I wanted to test out a new positioning for my product, and Eric suggested that we run some quick google ads to gauge demand. He offered to...
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